Thanks to Monarch for partnering with me! Start your free trial and get 50% off your first year of total money clarity using my link https://monarchmoney.yt.link/E7HuAlu or code girdley50.
What happened to cereal? This business breakdown explores the rise and fall of cereal, how Kellogg helped build the modern breakfast cereal industry, and why breakfast cereal went from a staple in nearly every American household to a shrinking legacy category. If you’ve been wondering why America stopped eating cereal, why cereal is declining, or how Kellogg lost its grip on the category it helped create, this video breaks it down.
The video also explains how WK Kellogg was spun out, why the snack side of the business became far more valuable than cereal, how the “cereal for dinner” controversy exposed the category’s weakness, and why a business that once did $14 billion a year in U.S. sales ended up sold off and fading from relevance. At its core, this is a case study in consumer brands, category decline, changing habits, and what happens when a company stops respecting the customer.
Credit to : Michael Girdley